There is a perception in the market that zero client virtualization is complex and expensive. Competing solutions dominate the market and there is a traditional approach to organizing workstations and deploying PCs. In this scenario, two successive tasks need to be addressed: informing the target audience about the alternative solution and its advantages, which are not offered by the competitors (in addition to price, these include a number of technical features), and then convincing them to agree to a pilot project. The situation is further complicated by the fact that three languages are equally spoken in the region. In such conditions, the most optimal approach is to use content marketing and chains of personalized interactions (based on industries and job positions). Lead engagement was automated after manual optimization of all processes and removal of unnecessary steps and actions.
